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  • Experience Design Playbook
  • Case Study: BookUmrah.com
    • Project Brief
    • Research: Expert Interviews
    • Research: Surveys
    • Research: Diary Study & Task Analysis
    • Business Case
    • User Personas
    • Customer Journey Mapping
    • Product Requirement Documentation
    • Information Architecture
    • User Flows
    • Wireframing / Prototyping - Low Fidelity
    • Wireframing / Prototyping - High Fidelity
    • Adaptive & Responsive Design
    • Outcomes & Product Development Future
  • My UX Research Methods
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  1. Case Study: BookUmrah.com

User Flows

Deploying Technology

PreviousInformation ArchitectureNextWireframing / Prototyping - Low Fidelity

Last updated 4 years ago

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As this was a niche product in the travel industry, it was important that we understood how we could use the appropriate technologies to provide real-time bookable inventory to users to meet their goals. Based on the information architecture, I worked closely with the development team to create detailed user flows by seeing what available technology we should use and how we could implement them. While we had the availability of the GDS (flights database) and hotel bed banks, we found that we would have build databases from scratch for transport and visa requirements without being able to implement API or XML data. I used these insights to develop the user flow below that details the core functionality for the B2C platform.

*Due to the proprietary nature of this product, only pre-approved examples of the work I completed have been published in this case study.

Core Functionality Workflow